Oldschool Polaroids vs Avant Garde

Below are some shots from the latest fashion campaign for Band Of Outsiders starring Rupert Grint & Tom Felton of Harry Potter fame. They’re all shot on real oldschool polaroid film (the kind I used to treasure when I was younger because the film worked out at £1 per shot).

Polaroid hasn’t made instant cameras since 2007 and hasn’t made film since 2009 so for those of us who remember the old days when only photographers had cameras and phones were just phones and couldn’t take photos, they’ve got a beautiful retro reminiscence about them.

It also struck me as an interesting choice for a fashion campaign because they’re not just about the clothes. On the Band of Outsiders website you can click on the photos to enlarge them, but even then the images are much more about setting a style than showing the details – it’s not about wearing a specific designer or following a particular trend, it’s about being comfortable and using your clothes to express your personality.

In contrast, here are some images from various magazine fashion spreads this month. You’ll notice the all-out weirdness of not just the clothes but the styling, the poses and the general atmosphere in the photographs.

I could be wrong, but I can’t help but feel that stylists are having to go above and beyond because it’s so easy for normal everyday folk to create a beautiful photo now. You don’t need a big studio, you don’t need a fancy camera, you don’t even need to know how to use your camera because everything is automatic and whatever’s wrong can be fixed in photoshop.

That means the only thing setting apart the magazine pages of professional editors from the Facebook pages of fashion conscious teenagers the world over is the styling – haute couture clothing that hasn’t hit the high street yet, high concept shoots using new trends, creating photographs that showcase the clothes and designers rather than showing how to wear them.

So…pretty much the opposite of what Band of Outsiders have done.

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